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Onward by Howard Schultz
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Binding: Paperback
Language: English
ISBN: 978-1609613822
Reader’s Age: Adults 18+
Ships Within: 5–10 Business Days
Author: Howard Schultz (with Joanne Gordon)
Release Date: March 27, 2012
Genre: Business & Finance
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Onward by Howard Schultz: The True Story of Starbucks’ Fight to Survive Without Losing Its Values
About the Book
Onward tells the real story of how Howard Schultz returned to lead Starbucks through one of the toughest recessions in American history. It is a personal, honest account of saving a company without losing what made it special in the first place.
About the Author
Howard Schultz grew up in public housing in Brooklyn and became the first in his family to graduate college. He built Starbucks from eleven stores into a global brand with more than 28,000 locations, all while pushing for employee healthcare, stock ownership, and free college tuition long before these became common practice.
Who Is This Book For?
This book is for anyone who leads a team, runs a business, or simply wants to understand how tough decisions get made during hard times. It also speaks to readers who enjoy honest, behind-the-scenes business stories rather than dry corporate textbooks.
Frequently Asked Questions (FAQs)
Is Onward by Howard Schultz worth reading for business students?
Yes. Onward is widely used as a real world case study on leadership, crisis management, and company culture, making it a strong pick for business students and new managers alike.
Does Onward require reading Pour Your Heart Into It first?
No. Onward stands on its own as a complete story, though fans of Pour Your Heart Into It will enjoy seeing how Schultz’s philosophy evolved over the years.
What age group is Onward paperback suitable for?
Onward is best suited for adult readers aged 18 and up, particularly those interested in business, leadership, or memoir style nonfiction.
| Weight | 500 g |
|---|---|
| Dimensions | 13.87 × 2.11 × 21.21 cm |
Readers will follow Howard Schultz's return to Starbucks in 2008, right as the recession hit hardest. The book walks through boardroom struggles, tough layoffs, and the emotional weight of trying to save thousands of jobs without abandoning core values. It shows what real accountability looks like when a company's future is on the line. By the end, readers walk away with a clearer sense of what steady, values driven leadership actually requires.
