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Magic Words by Jonah Berger
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Binding: Paperback
Language: English
ISBN: 978-0063322363
Reader’s Age: Adults 18+
Ships Within: 5–10 Business Days
Author: Jonah Berger
Release Date: March 7, 2023
Genre: Business & Finance
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Magic Words by Jonah Berger: The Science Backed Guide to Persuasive Language (Paperback Edition)
About the Book
Magic Words shows you exactly which words change minds and drive action, backed by cutting edge research revealing how six types of words can increase your impact in every area of life, from persuading others and building stronger relationships to boosting creativity and motivating teams. This is not a book of vague tips. It is a practical guide built on real data.
About the Author
Jonah Berger is a marketing professor at the Wharton School of the University of Pennsylvania and the internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He has published more than seventy papers in top tier academic journals, and his work has been featured in the New York Times, the Wall Street Journal, and Harvard Business Review. He regularly consults for companies like Google, Apple, Nike, and the Gates Foundation.
Who Is This Book For?
This book is for anyone who wants their words to land better, whether you are a manager, a salesperson, a parent, a teacher, or a student prepping for interviews. If you have ever wondered why some people are just more convincing than others, this book breaks down the actual mechanics behind it.
Frequently Asked Questions (FAQs)
Is Magic Words by Jonah Berger good for beginners in communication skills?
Yes. The book uses simple, real world examples, so you do not need a background in psychology or linguistics to follow along and start applying it right away.
What is Magic Words by Jonah Berger mainly about?
It focuses on the specific words and phrases backed by research that make people more persuasive, confident, and effective communicators in daily life and work.
Is the paperback edition of Magic Words worth buying over the ebook?
Many readers prefer the paperback for easy highlighting and reference, since it is the kind of book you will want to revisit for specific chapters later.
| Weight | 300 g |
|---|---|
| Dimensions | 21.5 × 1.40 × 18 cm |
You will learn how small shifts in wording can make you sound more confident, more trustworthy, and more persuasive, without changing your message. The book walks through real examples from courtrooms, sales calls, classrooms, and everyday conversations. You will pick up specific phrases and word patterns you can use the same day you read them. It reads more like a toolkit than a lecture, so kids and adults alike can follow the logic step by step.
