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Building Winning Brands by Gurudev Prasad
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Binding: Paperback
Language: English
ISBN: 978-8198484659
Reader’s Age: Teens 16+ and Adults
Ships Within: 5–10 Business Days
Author: Aditya Arora (with Surya Pasricha)
Release Date: June 30, 2025
Genre: Self Help & Motivation
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Building Winning Brands by Gurudev Prasad: A Practical Guide to Brand Strategy and Growth
About the Book
Building Winning Brands cuts through the noise of modern marketing and gets back to basics. It shows readers how brand fundamentals like naming, positioning, and consumer trust still decide who wins and who gets forgotten, even in today’s crowded market.
About the Author
Gurudev Prasad is the co-founder of BusyBeeBrands, a boutique brand strategy firm. Along with co-author Suharsh Dikshit, he has spent two decades working directly with consumers and advising some of India’s most recognized new-age brands. Their experience spans over 10,000 consumer conversations across 50-plus categories, and that hands-on knowledge shapes every chapter of this book.
Who Is This Book For?
This book is written for brand managers, marketers, startup founders, and anyone who wants to understand how brands earn loyalty and stand out. It is equally useful for students and working professionals who want a practical, no-fluff introduction to branding without wading through heavy theory.
Frequently Asked Questions (FAQs)
Is Building Winning Brands good for beginners in marketing?
Yes. The book is written in plain language without heavy jargon, so it is easy to follow even if you are new to brand building or marketing.
Does this book only focus on Indian brands?
Most examples come from the Indian market, which makes it especially useful for readers who want to understand branding in a fast-growing, choice-heavy consumer landscape.
What will I learn from Building Winning Brands by Gurudev Prasad?
You will learn the real fundamentals of brand building, including positioning, naming, loyalty, and personal branding, backed by two decades of real consulting experience.
| Weight | 350 g |
|---|---|
| Dimensions | 12.9 × 1.5 × 19.8 cm |
Readers will learn how to build strong brand fundamentals, from writing a proper brief to creating packaging and positioning that actually connects with people. The book also explores tougher, modern questions like when a brand should speak up on social issues and how to build loyalty when consumers have endless choices. Real examples from Indian brands across fintech, fashion, and FMCG make every concept easy to relate to. By the end, readers walk away with a clearer, simpler way of thinking about what makes a brand truly win.
