About the Book

The Crux is Richard Rumelt’s follow-up to his bestselling classic Good Strategy/Bad Strategy. It teaches leaders to stop chasing vague goals and financial targets, and instead focus on finding the one real challenge, the crux, that will move their organization forward.

About the Author

Richard P. Rumelt is professor emeritus at the UCLA Anderson School of Management, where he held the Harry & Elsa Kunin Chair of Business and Society. He is widely regarded as one of the world’s leading thinkers on business strategy, and his earlier book Good Strategy/Bad Strategy remains a global bestseller among executives and business students alike.

Who Is This Book For?

This book is written for founders, managers, military leaders, and anyone responsible for making tough calls under uncertainty. If you’ve ever sat in a planning meeting full of buzzwords and left with no real direction, this book will change how you think about strategy for good.

Frequently Asked Questions (FAQs)

Is The Crux a sequel to Good Strategy/Bad Strategy?
Not exactly a sequel, but it builds on the same ideas. Richard Rumelt expands his strategy framework here, so fans of the first book will feel right at home.

Who should read The Crux by Richard Rumelt?
Business owners, executives, consultants, and students of management will get the most value, though the lessons apply to any leader facing a hard problem.

Is this paperback edition the complete, unabridged version?
Yes, this paperback edition includes the full, unabridged text as originally published.