Building a StoryBrand: 7 Universal Story Points All Businesses Can Use to Clarify Their Message by Donald Miller (Paperback)

Master the Art of Brand Storytelling and Transform Your Business Marketing Strategy

About the Book

Building a StoryBrand revolutionizes the way businesses communicate with their customers. Donald Miller presents a clear, actionable framework based on the timeless principles of storytelling that have captivated audiences for centuries. Instead of bombarding potential customers with complex jargon and features, this book teaches you how to simplify your message using seven universal story points. When you clarify your message, customers listen, engage, and buy. This isn’t theory—it’s a battle-tested system used by thousands of companies to transform their marketing and drive real results.

From the Back Cover

“Pretty websites don’t sell things. Words sell things. And if you haven’t clarified your message, your customer won’t listen.”

About the Author

Donald Miller is the CEO of StoryBrand and a New York Times bestselling author. With decades of experience helping businesses clarify their marketing messages, Miller has worked with major brands and small businesses alike to implement his proven framework. His approach combines narrative psychology with practical business strategy, making complex marketing concepts accessible to everyone. Miller’s influence extends beyond books—his StoryBrand framework has become a cornerstone methodology for modern marketing professionals worldwide.

Who Is This Book For?

This book is essential reading for business owners who feel their marketing isn’t working, entrepreneurs launching new ventures, marketing professionals seeking a clear strategic framework, and anyone responsible for communicating their company’s value. If you’re tired of creating content that doesn’t convert, spending money on marketing that doesn’t deliver results, or watching customers leave because they don’t understand what you offer, Building a StoryBrand gives you the clarity you need. It’s perfect for small business owners, startup founders, marketing teams, sales professionals, and consultants who want to help their clients succeed.

Frequently Asked Questions

What is the StoryBrand framework?
The StoryBrand framework is a seven-part marketing formula based on storytelling principles. It helps businesses clarify their message by positioning the customer as the hero and the brand as the guide who helps them succeed.

Is Building a StoryBrand suitable for small businesses?
Absolutely. The framework works for businesses of any size. Small business owners particularly benefit because it helps them compete with larger companies by creating clearer, more compelling messages without massive marketing budgets.

Do I need marketing experience to understand this book?
No marketing background is required. Donald Miller writes in plain language and provides step-by-step instructions that anyone can follow. The book is designed for busy business owners who need practical solutions, not marketing theory.

How long does it take to implement the StoryBrand framework?
Many readers start seeing results within weeks. The framework itself can be completed in a few focused work sessions. The book includes worksheets and exercises that guide you through each step of clarifying your message.

What makes Building a StoryBrand different from other marketing books?
Unlike books that focus on tactics or specific platforms, Building a StoryBrand addresses the fundamental problem most businesses face: unclear messaging. Once your message is clear, every marketing tactic becomes more effective, from your website to social media to sales conversations.