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Attention Factory by Rita Liao
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Binding: Paperback
Language: English
ISBN: 979-8694483292
Reader’s Age: Adults 18+ (Teens 15+ with Interest in Tech/Business)
Ships Within: 5–10 Business Days
Author: Matthew Brennan (Edited by Rita Liao)
Release Date: October 10, 2020
Genre: Business & Finance
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Attention Factory Paperback: The Real Story Behind TikTok and ByteDance’s Rise
About the Book
Attention Factory tells the real, behind-the-scenes story of how ByteDance turned a small Beijing startup into the company behind TikTok, one of the most downloaded apps in the world. If you have ever wondered how TikTok actually became so big, this book lays it out clearly and honestly.
About the Author
Matthew Brennan is a China internet specialist and a well known international speaker on Chinese tech trends. The book is edited by Rita Liao, a respected journalist at TechCrunch who covers Asian technology companies closely, which adds an extra layer of accuracy and editorial polish to the reporting.
Who Is This Book For?
This book is a great fit for entrepreneurs, marketers, students, and anyone curious about how apps like TikTok actually get built and scaled. If you work in tech, social media, or business strategy, this book gives you real lessons you can actually use.
Frequently Asked Questions (FAQs)
Is Attention Factory a good book for beginners in tech and business?
Yes. Attention Factory is written in a clear, easy to follow style, so even readers new to the tech and business world can understand ByteDance’s journey and TikTok’s rise.
Does this book cover how TikTok’s algorithm works?
Yes. The book explains the recommendation engine and content strategies ByteDance used, giving readers a solid understanding of why TikTok’s algorithm feels so addictive.
Who wrote and edited Attention Factory?
Attention Factory is written by Matthew Brennan, a China internet specialist, and edited by Rita Liao, a TechCrunch journalist known for her coverage of Asian tech companies.
| Weight | 400 g |
|---|---|
| Dimensions | 15.24 × 1.75 × 22.86 cm |
Readers get an inside look at ByteDance's founder Zhang Yiming and how his early ideas turned into a global tech company. The book explains how ByteDance built its first app, Toutiao, and how that experience shaped the creation of Douyin and later TikTok. It also breaks down the growth tactics, content strategies, and recommendation engine tricks that helped the app spread so fast. By the end, readers walk away understanding not just TikTok's history, but also how modern tech companies grow at scale.
