The Definitive Story of Apple Inc. | From Steve Jobs to Tim Cook

About the Book

Apple: The First 50 Years is the complete, deeply researched story of one of the most extraordinary companies in human history. Published ahead of Apple’s 50th anniversary, this 600-page book explores the first five decades of the company’s history, tracing how a garage startup became the most valuable company on the planet.

About the Author

David Pogue is a seven-time Emmy Award winner, a five-time TED speaker, host of twenty NOVA specials on PBS, and a New York Times bestselling author. He has written about Apple for his entire career, including thirteen years as a Macworld columnist and thirteen more as tech columnist for The New York Times. Simply put, no one was better placed to write this book.

Who Is This Book For?

This book is perfect for Apple fans, technology enthusiasts, entrepreneurs, and anyone curious about how great companies are built and rebuilt. Apple fans, technology and history buffs, and countless others will greatly enjoy the author’s well-written account of Apple’s epic journey. Whether you own an iPhone or just admire bold ideas, this book will leave you inspired.

Frequently Asked Questions (FAQs)

Q1. Is Apple: The First 50 Years a good book for someone new to Apple’s history? Yes, absolutely. The book is written in a clear, engaging style that works for both longtime Apple followers and complete newcomers. In David Pogue’s hands, Apple’s 50-year journey can be enjoyed by the casual observer as well as those who have followed the company for decades.

Q2. Does the book cover Steve Jobs and Steve Wozniak in detail? Yes. The book covers both Steves’ early years, the meeting of key friends, the creation of the company, Jobs’ forced exit and triumphant return, the groundbreaking products, and Tim Cook’s shepherding of Apple into the next era. It is one of the most complete accounts available.

Q3. Is Apple: The First 50 Years available as a hardcover with photos? Yes. The print edition is a gorgeous book printed in full color throughout, not just 16 color pages in the middle, and the photos and screenshots included are terrific. It makes a wonderful gift for any tech or design lover.

Q4. What makes this Apple book different from other tech history books? Most Apple books focus on drama and personalities. This one focuses on the products themselves, giving you a clean overview of Apple’s entire run without getting lost in boardroom politics, so you come away with a better understanding of why certain products mattered and how they connected to what came next. It is research-driven, fact-checked, and told by someone who has covered Apple for over 30 years.