Amp It Up: Leading for Hypergrowth by Frank Slootman – Business Leadership & Scaling Strategies

Transform Your Leadership Style and Drive Explosive Business Growth with Proven Hypergrowth Strategies

About the Book

Amp It Up is the leadership manifesto from one of Silicon Valley’s most successful CEOs. Frank Slootman shares battle-tested principles for leading organizations through explosive growth phases. This isn’t theory—it’s a practical guide drawn from decades of turning around companies and taking them to unprecedented heights. Whether you’re running a startup or leading an established enterprise, you’ll discover how to increase urgency, raise standards, and sharpen focus to achieve results that seemed impossible.

From the Back Cover

“Slow down to speed up? Wrong. Amp it up—increase tempo, intensity, and focus. That’s how you win.” Frank Slootman has done it three times, leading companies to multi-billion-dollar valuations. Now he’s revealing exactly how.

About the Author

Frank Slootman is a legendary technology executive who served as CEO of Data Domain, ServiceNow, and Snowflake. Under his leadership, Snowflake executed the largest software IPO in history. Known for his direct, results-driven approach, Slootman has built a reputation for transforming companies into market leaders. His unique perspective comes from successfully navigating multiple hypergrowth journeys across different industries and market conditions.

Who Is This Book For?

This book is essential reading for CEOs, executives, managers, and entrepreneurs who refuse to accept mediocrity. If you’re leading a team, department, or entire organization and want to break through growth plateaus, you need this book. It’s perfect for ambitious professionals who understand that comfortable leadership produces comfortable results—and that’s not enough. Whether you’re scaling a startup or revitalizing an established business, these principles will help you drive transformational change and compete at the highest level.

Frequently Asked Questions (FAQs)

What is “Amp It Up” about and what will I learn?
Amp It Up teaches you Frank Slootman’s proven framework for hypergrowth leadership. You’ll learn how to increase organizational tempo, raise performance standards, sharpen strategic focus, and drive execution excellence—all while maintaining team alignment and momentum.

Is this book suitable for startup founders or only for Fortune 500 executives?
This leadership book works for both. The principles apply whether you’re leading a 10-person startup or a 10,000-person corporation. Slootman’s strategies for driving urgency, accountability, and results scale across any business size or growth stage.

Who is Frank Slootman and why should I trust his advice?
Frank Slootman is the former CEO of Snowflake, ServiceNow, and Data Domain—three companies he transformed into multi-billion-dollar market leaders. His track record of executing massive IPOs and driving hypergrowth makes him one of the most credible voices in business leadership today.

How is this different from other business leadership books?
Unlike theoretical leadership books, Amp It Up offers direct, actionable strategies from someone who’s actually built billion-dollar companies. Slootman’s no-nonsense approach cuts through corporate jargon to deliver practical tactics you can implement immediately to accelerate growth and performance.

Will this book help me if my company is struggling or growing slowly?
Absolutely. Slootman specifically addresses how to break through plateaus and reignite momentum. His strategies for increasing urgency and focus are particularly valuable when your organization needs a significant performance upgrade or cultural transformation.