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Alchemy by Rory Sutherland
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Binding: Paperback
Language: English
ISBN: 9780753556528
Reader’s Age: Adults 18+
Ships Within: 5–10 Business Days
Author: Rory Sutherland
Release Date: January 26, 2021
Genre: Business & Finance
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Alchemy by Rory Sutherland: The Paperback Guide to Rethinking How People Really Decide
About the Book
Alchemy is a paperback that questions why logical thinking often fails to explain what people actually do. Rory Sutherland, a well known name in advertising, shows how small psychological shifts can change outcomes more than big logical arguments ever could.
About the Author
Rory Sutherland is the Vice Chairman of Ogilvy UK, where he founded the agency’s behavioural science practice. He writes a regular column for The Spectator, has presented for BBC Radio 4, and served as President of the Institute of Practitioners in Advertising. His TED talks have been viewed millions of times.
Who Is This Book For?
This paperback suits adults who work in marketing, business, or leadership and want fresh thinking beyond spreadsheets and logic. It also works well for curious readers who enjoy books about human behaviour and everyday decision making.
Frequently Asked Questions (FAQs)
Is Alchemy by Rory Sutherland good for beginners in behavioural science?
Yes. The paperback is written in plain language with real stories, so no prior background in psychology or economics is needed.
What is the main idea of the Alchemy book?
The book argues that human decisions are often driven by psychology and perception, not pure logic, and that businesses win by understanding this.
Is this paperback edition suitable for gifting?
Yes. Alchemy by Rory Sutherland makes a thoughtful gift for anyone in marketing, business, or those who enjoy books on human behaviour.
| Weight | 300 g |
|---|---|
| Dimensions | 12.7 × 2.3 × 19.7 cm |
Readers will learn why people often choose based on feeling instead of fact, and why that is not a flaw to fix. The book uses real examples from advertising, business, and daily life to show how small, illogical changes can lead to big results. It challenges the idea that data and logic alone can solve every problem. By the end, readers gain a new way of looking at choices, pricing, and human behaviour in general.
