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48-Hour Start-Up by Fraser Doherty
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Binding: Paperback
Language: English
ISBN-13: 978-0008196684
Reader’s Age: Adults 18+ / Teens 13+
Ships Within: 5–10 Business Days
Author: Fraser Doherty MBE
Release Date: January 3, 2017
Genre: Business & Finance
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Start Your Own Business in Just One Weekend with the 48-Hour Start-Up Guide
About the Book
The 48-Hour Start-Up is a practical, no-nonsense guide that shows you how to turn a business idea into a real, working venture in just one weekend. It cuts through the overthinking and gives you a clear, step-by-step path from blank page to launch, without needing any technical skills or a big budget.
About the Author
Fraser Doherty MBE was named one of the “30 Under 30” entrepreneurs in the world by Inc. magazine and is one of the most successful young entrepreneurs in the UK today. He built SuperJam into a global brand, co-founded Beer52, and was commended by the Queen for services to business. He now shares his knowledge through books and lectures at universities worldwide.
Who Is This Book For?
This book is perfect for young entrepreneurs, students learning about startups, established entrepreneurs looking for shortcuts, and teams within companies who want to build a more innovative and competitive environment. If you have a business idea sitting in your head, this book will finally help you act on it.
Frequently Asked Questions (FAQs)
Q1. Can a complete beginner really start a business in 48 hours? Yes! That is exactly what this book is designed for. Fraser Doherty walks you through every step from choosing a business idea to making your first sale, using simple language and free online tools. No prior experience or technical skills are needed.
Q2. What kind of business can I start using the 48-Hour Start-Up method? The book focuses on launching a microbusiness or online side hustle. It is ideal for product-based businesses, service ideas, and digital ventures that can be tested and launched quickly over a weekend.
Q3. Is this book good for students and young entrepreneurs? Absolutely. The 48-Hour Start-Up is written in a clear, motivating tone that works great for students, fresh graduates, and first-time entrepreneurs. It teaches real-world startup skills in a way that is easy to understand and act on right away.
Q4. How is this book different from other startup books? Most startup books are long on theory and short on action. This one gives you a live, real-time example where the author actually builds a business as you read along, sharing every lesson, mistake, and shortcut so you can follow the same proven process yourself.
| Weight | 294 g |
|---|---|
| Dimensions | 2.03 × 13.21 × 21.34 cm |
Fraser Doherty uses his experience building a multi-million dollar company to attempt a real experiment: starting with a blank piece of paper, he sets out to launch a profitable new business over a single weekend, without relying on any technical ability whatsoever. He explains all the shortcuts and online tools that make it possible to come up with a business idea without the guesswork, build a brand and website, and run a complete online marketing campaign. The book pioneers the idea of a microbusiness, a creative outlet and income stream you can run in your spare time at the weekends without having to quit your day job. By the last page, you will have everything you need to stop dreaming and start doing.
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