12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business

Build Your Million-Dollar Business: The Entrepreneur’s Blueprint for Product Selection and Business Growth

About the Book

12 Months to $1 Million is your step-by-step roadmap to building a seven-figure business faster than you ever thought possible. Ryan Daniel Moran, founder of Capitalism.com and successful entrepreneur, breaks down the exact strategy he’s used to launch multiple million-dollar brands and coach hundreds of others to do the same. This isn’t theory—it’s a battle-tested blueprint that focuses on one critical skill most entrepreneurs overlook: picking the right product. You’ll learn how to identify profitable opportunities, validate your ideas, build an audience that’s ready to buy, and scale systematically without burning out or wasting money on guesswork.

If you’ve ever felt overwhelmed by the endless business advice out there or wondered why some products take off while others fail, this book cuts through the noise. Moran’s approach is refreshingly practical, focusing on real revenue milestones and actionable steps rather than vanity metrics. You’ll walk away with the confidence to make smart decisions, the clarity to execute with purpose, and the tools to build a business that gives you both financial freedom and the lifestyle you’ve always wanted.

From the Back Cover

“What if you could build a million-dollar business in just one year—not by working harder, but by making smarter choices from day one?” This book shows you exactly how to choose products people actually want, build a brand they trust, and scale to seven figures with a proven, repeatable system.

About the Author

Ryan Daniel Moran is a serial entrepreneur, investor, and founder of Capitalism.com, where he’s helped thousands of entrepreneurs build profitable, scalable businesses. After starting his first online business in college, Ryan went on to create multiple seven-figure brands and became one of the most sought-after voices in the ecommerce and direct-to-consumer space. His mission is simple: empower people to create wealth and freedom through entrepreneurship. Ryan’s no-nonsense teaching style and real-world results have made him a trusted mentor for aspiring business owners around the world.

Who Is This Book For?

This book is perfect for aspiring entrepreneurs ready to launch their first product, side hustlers looking to turn their passion into profit, and existing business owners who want to break through revenue plateaus. Whether you’re tired of trading time for money or simply want to build something meaningful that generates real income, Moran’s framework gives you the clarity and direction you need. If you’ve been stuck in analysis paralysis or launching products that don’t sell, this book will shift your mindset and arm you with the exact strategies used by successful seven-figure founders.

What You’ll Learn From This Book

Inside 12 Months to $1 Million, you’ll discover how to identify winning product opportunities using Moran’s proven criteria, how to build an audience of eager buyers before you even launch, and how to scale intelligently without overcomplicating your business. You’ll learn the psychology behind products that sell, the milestones you need to hit each quarter to reach $1 million in 12 months, and how to avoid the common pitfalls that keep most entrepreneurs stuck at five figures. This book gives you a clear, actionable plan to go from idea to seven-figure business with confidence and momentum.

Frequently Asked Questions (FAQs)

Q: Can I really build a million-dollar business in 12 months?
Yes—if you follow a proven system and pick the right product. Ryan Daniel Moran outlines the exact milestones and strategies that have worked for hundreds of entrepreneurs. Success depends on execution, product selection, and following the roadmap laid out in this book.

Q: Is this book only for people selling physical products?
While the book focuses heavily on physical product businesses and ecommerce, the principles around product selection, audience building, and scaling apply to many types of businesses. It’s ideal for Amazon sellers, Shopify store owners, and direct-to-consumer brands.

Q: Do I need a lot of money to start using the strategies in this book?
Not necessarily. Moran emphasizes smart product choices and validation before big investments. Many entrepreneurs have started with modest budgets by following his approach to testing, pre-selling, and scaling gradually based on real customer demand.

Q: What makes Ryan Daniel Moran’s approach different from other business books?
Moran focuses on a specific, repeatable framework rather than generic motivational advice. His system is based on real milestones, revenue targets, and product criteria that have been proven in the market. It’s practical, actionable, and results-driven.

Q: Is this book good for beginners with no business experience?
Absolutely. The book is written in a clear, conversational style that’s easy to follow, even if you’re starting from zero. Moran walks you through each step, making it accessible for first-time entrepreneurs while still offering valuable insights for experienced business owners