This is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin – Paperback Edition

Transform Your Marketing Approach with Seth Godin’s Revolutionary Guide to Authentic Connection and Value Creation

About the Book

This is Marketing challenges everything you thought you knew about promoting products and services. Seth Godin, one of the world’s most respected marketing minds, delivers a powerful framework that puts people first and transactions second. This isn’t about tricks, hacks, or manipulation—it’s about understanding what your audience truly needs and showing up as the solution they’ve been searching for. Whether you’re building a startup, growing a brand, or reimagining your approach to customer relationships, this book provides the clarity and direction you need to make an impact that matters.

From the Back Cover

Marketing isn’t about the stuff you make, but the stories you tell and the change you seek to make in the world. Learn to see your customers clearly, and you’ll finally be seen by the people who matter most.

About the Author

Seth Godin is a bestselling author, entrepreneur, and one of the most influential voices in modern marketing. With over 20 books including Purple Cow, Linchpin, and The Dip, he has shaped how millions think about business, leadership, and creativity. His daily blog reaches thousands of readers worldwide, and his insights have helped countless businesses shift from interruptive tactics to permission-based, value-driven strategies. Godin’s work emphasizes empathy, generosity, and the courage to create meaningful change.

Who is This Book For?

This book is essential reading for entrepreneurs who want to grow without feeling sleazy, marketers tired of shouting into the void, small business owners seeking authentic connection with their audience, and anyone who believes business should serve people—not manipulate them. If you’ve ever felt that traditional marketing tactics feel outdated or dishonest, this book offers a refreshing alternative rooted in empathy and service. It’s for professionals ready to lead with purpose and build communities around shared values rather than empty promises.

What Makes Effective Marketing Work?

Effective marketing starts with empathy—truly understanding what your audience cares about, fears, and dreams of achieving. It’s not about shouting louder than competitors; it’s about speaking directly to the people who are already looking for what you offer. When you focus on serving rather than selling, you build relationships that last far beyond a single transaction.

How Do You Build Trust with Your Audience?

Trust comes from consistency, transparency, and delivering on your promises every single time. Show up regularly with valuable insights, admit when you don’t have all the answers, and prioritize your customer’s success over short-term profits. Trust isn’t built overnight, but once established, it becomes your most valuable marketing asset.

Why Does Traditional Advertising No Longer Work?

People have learned to tune out interruption-based advertising because it doesn’t respect their time or intelligence. Today’s consumers seek authentic connections and want to do business with brands that share their values. Permission-based marketing—where people choose to hear from you—creates engagement that paid ads simply cannot match.

Can Small Businesses Compete Without Huge Marketing Budgets?

Absolutely. Small businesses actually have an advantage when they embrace niche marketing and community building. By serving a specific audience exceptionally well, you create word-of-mouth momentum that money can’t buy. Focus on being remarkable to the right people rather than mediocre to everyone.

What’s the Difference Between Marketing and Branding?

Marketing is the set of actions you take to connect with your audience and invite them into a relationship. Branding is the story people tell themselves about who you are and what you stand for. Great marketing builds a brand that resonates emotionally and stands for something meaningful in the minds of those you serve.